Business or Marketing Solutions
Green Hotels Project
Group Member(s): Aleece Hanson & Mercy Solorzano
Professor Name & Course: Dr. Mary Caputi | POSC 401: Women in Western Political Theory
Our project provides sustainability suggestions for the hotel industry. Hotels contribute to climate change through the extensive use of single-use plastics and the intensive upkeep hotels require. Since many people will be returning to hotels with the end of the pandemic, this is the perfect time for the hotel industry as a whole to evaluate their practices prior to the pandemic and see how they can improve their sustainability in the present. If enough hotels adopt these small changes, a large impact can be made.
Cropsticks: Sustainability Showcase
Group Member(s): Kelli Nakamura
Professor Name & Course: Dr. Mary Caputi | POSC 401: Women in Western Political Theory
Cropsticks is a company that was founded by Mylen Yamamoto. This company sells chopsticks and straws that are made out of bamboo. Bamboo, as opposed to wood, is a renewable material. Moreover, the company, Cropsticks, offers an upcycling option in which restaurants can send in used chopsticks so that the company can manufacture bamboo tiles. This reduces the company's carbon footprints.
Delta Airlines: Flying for a Better Future
Group Member(s): Nicole Kieva, Angel Gallo, Taylor Sargis, Alex Huynh & Kayla Lam
Professor Name & Course: Dr. Mary McKinley | MKTG 405: Green Marketing and Sustainability
This project is for Marketing 405, Green Marketing and Sustainability. We were given the assignment to choose a company that is doing good by doing well. This means not just doing well by the environment but also making decisions that align with corporate social responsibility. We chose Delta Airlines because they are a company making these ethical decisions but are not communicating well enough to the public about these decisions they are making to better the world. In this poster, we have highlighted 10 indicators that show Delta’s impact on the community and the environment.
Uber to a Greener World
Group Member(s): Anthony Bautista, Cheyenne Daugherty, Elizabeth Garcia, Logan Goold & Samantha Suggs
Professor Name & Course: Dr. Mary McKinley | MKTG 405: Green Marketing and Sustainability
Our project dives into the sustainability issues facing Uber and the initiatives they could take to address these shortcomings. Uber has put a lot of cars on the road in the short time they have been operating. Their convenience offering comes at cost to the emission reduction efforts of public transit, as single rides now put more cars on the road. Additionally, to keep prices low, drivers have been denied benefits and controversy has ensued. We cover some initiatives to bring Uber into favorability with better treatment of local laws, the environment, and the drivers that make their business work.
Meatless Mondays
Group Member(s): Anahi Velasquez-Ramos
Professor Name & Course: Dr. Mary Caputi | POSC 401: Women in Western Political Theory
The concept that is being explored here is expanding the idea of meatless Mondays. Instead of focusing solely on consumers to consume less meat I am presenting the idea of having restaurants and fast food chains participate in meatless Mondays as well. The reasoning behind this is that these companies can offer plant based options at a discounted price on Mondays in order to convince the consumer to participate in meatless Mondays. I also propose that these chains simply don't offer meat options on Mondays. This idea helps save our environment by making the demand for meat go down meaning that less water will be used and less methane gases will be polluting our air from animal agriculture.
Sand Cloud
Group Member(s): Stephanie Melero
Professor Name & Course: Dr. Mary Caputi | POSC 401: Women in Western Political Theory
The Sand Cloud organization is on a mission to save the ocean and the marine life. They have created a variety of products that include towels, straws, masks, water bottles, and t shirts. Their products are created with recycled materials which is part of sustainability. A portion of their proceed also go to many non profit organization who are also on a mission to save the ocean. Reduce, Reuse, Recycle is the main concept of this organization.
Under Armour
Group Member(s): Ligia Amaya, Renae Pugh, Natalia Serrano, Kailey Valley & Emily Villasenor
Professor Name & Course: Dr. Mary McKinley | MKTG 405: Green Marketing and Sustainability
For our Green Marketing and Sustainability class, our group created a poster showcasing a list of ten sustainability indicators of Under Armour. These are actions the company is doing right socially and environmentally.
Bloom Energy
Group Member(s): Nathaniel Herrera, Jakobi Dye, Naomi Hunt, Andrew Solares & Garrett Longley
Professor Name & Course: Dr. Mary McKinley | MKTG 405: Green Marketing and Sustainability
This project focuses on key concepts: truth, sustainability and ethics. This poster highlights Bloom Energy’s commitment to the environment. Bloom Energy also committed to preservation Earth through sustainable practices. Bloom Energy’s department of operations are led by two women, creating a diverse environment for sustainable energy creation with sustainable practices. The company has an auditing program for slavery and trafficing practices alongside its commitment for conflict materials. Bloom Energy is transparent in the supply chain and commits to fair dealing. Alongside personal information protection and environmental safety, Bloom Energy is committed to providing clean energy to the world.
Peak Design Sustainability Project
Group Member(s): Eve Pederson
Professor Name & Course: Dr. Mary Caputi | POSC 401: Women in Western Political Theory
My project is on a company called Peak Design that creates camera bags and offsets their carbon emissions.
Chipotle: 10 Sustainability Indicators
Group Member(s): Carley Sullivan, Jackie Wiedemeier, Vanessa Buck & Eric Pak
Professor Name & Course: Dr. Mary McKinley | MKTG 405: Green Marketing and Sustainability
Chipotle strives to provide the best experience they can for their customers, employees, and market partners by doing good in numerous aspects within their company. Chipotle’s emphasis on fair trade, animal rights, and labor rights showcases the company’s priority in producing quality and ethical food. In addition, their activism and focus on diversity helps create a strong and inclusive community. Lastly, a commitment to sustainable energy and waste reduction helps generate a positive environmental impact. By focusing on green practices, social causes, and a healthy corporate culture, Chipotle is able to create a sustainable and ethical brand.
American Epidemic Prevention Inc. (AEP)
Group Member(s): Mira Nagle
Professor Name & Course: Dr. Nataliya Acc-Nikmehr | MGMT 495: Sustainable Business Management
American Epidemic Prevention Inc. (AEP) is a service-based corporation who is externally contracted by healthcare industry leaders, such as hospitals and dialysis centers, and whose services include the implementation of epidemic preparedness protocols and procedures in the event that an illness were to encompass a region of the US. EAP specialists focus their attention on risk management, infection prevention, and regulating surge capacity for their clients, developing prevention teams, specific procedures, and protocols specific to the facility. They consider crucial regional differences within the country including population density and governmental interference to create the most effective plan for their client.
