CSULB's Giving Tuesday exceeds goal with $181,000 in gifts
This week’s Giving Tuesday yielded $181,000 (and counting) in gifts to The Beach, far exceeding the $73,000 goal, a nod to the university’s 73rd birthday, celebrated this fall.
While donors supported programs across the Cal State Long Beach campus, there was particular focus on expanding undergraduate scholarships, graduate fellowships, summer research stipends and financial assistance to ensure that all students are empowered to graduate without being financially burdened.
"Giving Tuesday really brought our campus together,” said Dan Montoya, vice president of University Relations & Development. “These special days of giving each year are easy ways to get involved, help advance our mission, and make a meaningful impact."
Alumni led the way in making donations during this year’s Giving Tuesday, part of the No Barrier fundraising campaign, with 63% of gifts, followed by friends of the university (19%), current faculty and staff (12%), parents (5%) and foundations (1%). Multiple matching gifts more than doubled the impact of individual donations.
Although Giving Tuesday has passed, the story of No Barriers and the role of philanthropy at The Beach continues on the campaign website.