Meet the IIE Team
Wade Martin is a Professor of Economics and Director of the Institute for Innovation & Entrepreneurship. His work focuses on risk analysis for business development and sustainable local economic development, with research and development projects for the World Bank, USAID, the U.S. Environmental Protection Agency, and the Downtown Long Beach Alliance. He has published widely, edited three books, served as editor-in-chief of Contemporary Economic Policy, and been a commentator on NPR’s Marketplace.
Dr. Martin is a Marketing Professor and Director of Marketing at the Institute for Innovation and Entrepreneurship. Her research explores risk communication and consumer behavior. Her work has appeared in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of the Academy of Marketing Science. She serves as associate editor, member of 3 editorial review boards, and journal reviewer. Dr. Martin supports efforts to bring entrepreneurship and innovation education to CSULB students and to help small businesses and new ventures grow in Long Beach.
Monique Palmera serves as the Engagement & Operations Lead for the Institute for Innovation & Entrepreneurship, where she directs the operational strategy behind its programs and initiatives. A CSULB graduate, she also leads the Institute’s engagement strategy, shaping how the IIE connects with its community and tells the story of its impact. Her warm, approachable style builds lasting relationships with students, mentors, and partners across Long Beach.
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