Dr. Tae Im Han

• Ph.D. in Fashion and Retail Studies, The Ohio State University
• M.A. in Clothing and Textiles, Ewha Womans University
• B.S. in Clothing and Textiles, Ewha Womans University 

• Socially Responsible Consumer Behavior
• Social Media Marketing in Fashion Industry
• Cross-Cultural Consumer Behavior
• Fast Fashion
• Body Image

Kim, H. & Han, T. (2024). “What kind of person do you want to become?”: Analyzing young children’s drawings on gender ideals. Early Childhood Education Journal, 54, 357–371.

Han, T. & Park-Poaps, H. (2023). Egoistic and altruistic claims in organic cotton apparel advertising. Journal of Global Fashion Marketing, 15(2), 235-252.

Kim, H. & Han, T. (2021). Body image concerns among South Korean kindergarteners and relationships to parental, peer, and media influences. Early Childhood Education Journal, 49(2), 177-184.

Han, T. & Kim, H. (2020). The ideal man and woman: South Korean children's body image perceptions. Family & Consumer Sciences Research Journal, 49(1), 24-36.

Han, T. & Choi, D. (2019). Fashion brand love: Application of cognition-affect-conation model. Social Sciences, 8(9), 1-14.

Choi, D. & Han, T. (2019). Green practices among fashion manufacturers: Relationship with cultural innovativeness and perceived benefits. Social Sciences, 8(5), 1-15.

Han, T. (2019). Objective knowledge, subjective knowledge, and prior experience of organic cotton apparel. Fashion and Textiles, 6(4), 1-15.

Han, T. (2018). Determinants of organic cotton apparel purchase: A comparison of young consumers in the U.S.A. and South Korea. Sustainability, 10(6). 1-13.

Han, T. & Stoel, L. (2017). Using rich media to motivate fair-trade purchase. Journal of Research in Interactive Marketing, 11(4), 361-379.

Han, T. & Han, R. (2017). Segmenting fair-trade apparel consumers based on product knowledge. International Journal of Costume and Fashion, 17(1), 41-57.

Han, T. & Stoel, L. (2017). Explaining socially responsible consumer behavior: A meta-analytic review of theory of planned behavior. Journal of International Consumer Marketing, 29(2), 91-103.

Han, T. & Stoel, L. (2016). The effect of social norms and product knowledge on purchase behaviors of organic cotton and fair-trade apparel. Journal of Global Fashion Marketing, 7(2), 89-102.

Han, T. & Rudd, N. (2015). Images of beauty: Race, gender, age, and occupational analysis of fashion magazine covers. Journal of Global Fashion Marketing, 6(1), 47-59.

Han, T. & Chung, J. (2014). Korean consumers' motivations and perceived risks toward the purchase of organic cotton apparel. Clothing and Textiles Research Journal, 32(4), 235-250.