Duncan Anderson Design Lecture Series
Fall 2024
Now Speaking
Through the years, the Duncan Anderson Design Lecture Series has invited top professionals to share their knowledge and experience with design students at CSULB. This coming year marks the expansion of that series to a bi-monthly event. Thanks to Cecelia Anderson-Malcolm and the Duncan Anderson Endowment, CSULB now has an ongoing design lecture series to rival those at private design schools. The CSULB Industrial Design Program is working closely with IDSA-LA, and its student chapters, to schedule an exciting line-up of speakers. Please let your chapter officers know of professionals you want to meet and hear at future events.
If you're interested in attending, please contact this year's Guest Speaker Coordinator, Max Beach or the department for the specific Zoom ID.
Point of Purchase and Cost Optimized Design
Located in Duncan Anderson Gallery @7:00pm
Designing is not just making pretty pictures. It also involves the holistic approach of understanding how a product or display is made, how it is shipped, who will be assembling it, and how it will be perceived. I enjoy to constantly learn new aspects of designing in the complete process. So when I make a presentation, the design mindset does not end with the rendering itself but the entire lifecycle of the product or display.
James Chiu graduated from Long Beach State and worked as an industrial designer mostly in the retail environment for over 25 year. Most of his works are involved with Point of Purchase (POP) displays for products ranging from cosmetics, outdoor equipment, to consumer electronics among other industries.
The Circular Economy’s Secret Weapon: You, the Designer
Located in Duncan Anderson Gallery @7:00pm
Lauryn Morris is the Founder and CEO of Nice (www.nice.car), an electric vehicle conversion startup that is rooted in the Circular Economy. An ‘06 graduate of CSULB’s Industrial Design program, Lauryn has spent nearly two decades working for startups and corporations designing consumer technology hardware and experiences. She is named on 14 patents, 3 Gold Cannes Lions, and was recognized as one of Fast Co’s Most Creative People in Business for her work at Snap Inc.
The Art of Influence: Storytelling as a Tool in Negotiation
Located in Duncan Anderson Gallery @7:00pm
Isabel holds a Master of Science in Applied Psychology from the University of Southern California, where she received the Mary L. Tenopyr Award for academic success, personal achievements, and professional promise in the field of Applied Psychology. She also holds a bachelor’s degree in Product Design Engineering and a master’s in business administration. Additionally, she is certified in Marketing from the University of California, Berkeley.
With over 15 years of experience, Isabel has worked across academia, NGOs, government, and the private sector, conducting workshops on organizational development, creativity, and innovation in the U.S., South America, and the Middle East. She has been actively involved in various leadership roles, including serving on the faculty council advising the Fashion Institute of Design and Merchandising (FIDM) Board of Directors, where she played a crucial role in identifying and addressing issues within the institution. As the Chair of Professional Development at FIDM, she significantly increased instructor attendance over three years.
WTF: A glimpse into designing “fun”
Located in Duncan Anderson Gallery @7:00pm
Art Baez may not be a household name, but his toy designs have found their way into countless homes around the world over the past 20+ years. Driven by a “Fan First” passion, Art has brought over 50 officially licensed entertainment properties, video game franchises, and adult collector products to life. Whether designing full toy lines for major film releases or crafting exclusive collectibles for Comic-Con, his focus remains on making each creation fun, onbrand, and unforgettable.
Purposeful Placemaking: Pathway to Designing for Community
Located in Duncan Anderson Gallery @7:00pm
Jose brings more than 18 years of extensive international and domestic project experience. He has proven himself a highly motivated professional with a keen grasp of retail, entertainment, mixed-use properties. He has a passion for design and has a vision for design excellence, client satisfaction and encouraging best practices. Jose works to heighten the design quality to implement current trends into projects and develop new and innovative concepts.
Future Tools You Can Use Now
Located in Duncan Anderson Gallery @7:00pm
I’m a professional designer with 24 years of experience developing products with a focus on personal interaction, style, and innovation. My products, packaging, and displays have been sold all over. As a professional, I’ve primarily worked with overseas vendors, engineers, and manufacturers from start to finish. I have experience with the patent process, including research, authoring, and editing for internal and consulting clients.
A specialty of mine is packaging design. I enjoy mocking up packages and delivering production structural designs for clients. It’s an exciting time as products get their final retail look and placement. Fitting in while standing out in a great planogram is key. Being able to help a client through that is an exciting part of any campaign. Most importantly I look forward to working with you.
Specialties: Industrial design, packaging design, point of purchase design, business development, project management, product management, 3-D modeling (Rhino, Solid Works), sketching, presentation, patent process, Adobe Creative Suite, Balsamiq, materials research, patent research, and technology research.
Medical Design & Research
Located in Duncan Anderson Gallery @7:00pm
Aish is a thoughtful and compassionate industrial designer and design researcher with 5 years of experience in the healthcare space. During her time at Karten Design she has worked collaboratively to innovate in a variety of different medical spaces. The time working at a design consultancy has allowed her to move fluidly between designer and researcher.
It is her mission to create better experiences for patients and healthcare providers by learning from their anecdotes first hand. Aish enjoys being faced with complex systematic problems and using design thinking to translate data into actionable insights and meaningful design solutions.