Marketing Department News

Recent Articles and Events from the Marketing Department

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Panama & Colombia with CBA 494/GBA 694

Explore International Business in Panama & Colombia with CBA 494/GBA 694 CSULB’s College of Business is offering this comparative study of how international companies incorporate business development strategies. In addition to university visits and networking opportunities with international faculty & students, your package includes hotel, ground transportation, city tours, and some meal accommodations. Course is open to current students, alumni, and staff but space is limited. Led by…
MSMA Students and Faculty

MS Marketing Analytics Spring 2022 Event

MS Marketing Analtyics dinner with faculty and students Image Pictured: AnChung Chung, Angela Lei, Angela Ratzlaff, Anna Hovhannisyan, Annyesha Lellapalli , Astrid Montoya Reynaga, Ayesha Ekram, Barbara Anguiano, Botao Yang, Brenda Felix, Brooke Behunin, Daniela Messarina, Disha Desai, Eunho Park, Freedom Paradis, Gaby Belarde, Ingrid Martin, Jose Castaneda, Jose Gaspar, Kira Hall, Krystal Padilla, Lingyi Tu, My…
Craig Hofman Banner

Inclusive Marketing Initiative

Update:  The Marketing Department’s IMI (Inclusive Marketing Initiative) works with minority-owned businesses in the greater Long Beach area. Since fall 2020, IMI has served over 60 clients, providing free digital marketing services through semester-long, student-run projects. Twenty-two clients were onboarded in Spring 2022. Learn more on the IMI The…
Long Beach Downtown

Long Beach Small Business Monitor 2nd Quarter 2021

2Q/2021:  "Post-Pandemic: Helping Small Business Recover and Thrive"