Marketing Department News
Recent Articles and Events from the Marketing Department
Research on Charitable Giving
Homer, Pamela Miles (2021), “When Sadness and Hope Work to Motivate Charitable Giving,” Journal of Business Research, 133 (September), 420-431.
When sadness and hope work to motivate charitable giving
Highlights
The power of using hope and sadness in a donation appeal for a human-needs cause is explored.
Empirical evidence from three studies supports the proposed sympathy + inspiration-helping hypothesis.…
Green Marketing Course Student Winners
Winners of Sustainability Showcase Project from Green Marketing
The students are assigned a green marketing plan for a company as their final project and, as part of that, they have to develop 10 indicators that show how the company is 'doing well by doing good.' The next step is to illustrate those 10 indicators in the form of a poster which they must submit to the annual Sustainability Showcase. This year, the Chipotle team came in 2nd place and the Bloom Energy team came in 3rd place.
The Price of Hope – Insights into Rhino Horn Consumption in Health-related Contexts in Vietnam
Research is forthcoming in the Journal of Consumer Affairs, the presented PDF file is a Non-technical summary:
The Price of Hope – Insights into Rhino Horn Consumption in Health-related Contexts in Vietnam (pdf)
Our study shows that consumers use rhino horn’s scarcity and price as proof of its medicinal properties. One…
Long Beach Small Business Monitor 3rd Quarter 2020 (pdf)
3Q/2020: The Covid-19 Edition II "Where Are We and Where Do We Go From Here?"
