Marketing Department News

At the 2025 International Collegiate Conference in New Orleans, AMA Long Beach had an outstanding experience with several notable achievements:AMA Long Beach was ranked as a Top 15 Chapter out of over 331 other collegiate AMA chapters. This marked our chapter's first top 15 ranking since 2021, following our previous rankings in the Top 25 in 2023 and 2024.Our chapter is now the 2nd highest-ranked CSU AMA chapter, behind SDSU, which placed in the Top 10.Isaac Oh received an Honorable Mention in…

Image Online Tipping under an Evolving Social Norm: Implications for Platform Design Dr. Mina Ameri  ASSISTANT PROFESSOR OF MARKETING University of Pittsburgh https://www.pitt.eduWe study how users tip content creators on digital platforms, leveraging a novel dataset with complete tipping history since the…

Image When Video Meets Text: The Role of Multimodal Similarity in Crowdfunding SuccessDR. AIDEN LEE ASSISTANT PROFESSOR OF MARKETINGThe study examines how well videos and written descriptions work together in crowdfunding campaigns. By analyzing over 29,000 Kickstarter projects, we find that when the video and text content are moderately aligned—not too similar, not too different—campaigns tend to raise more money. Also,…

Image The Role of Same-Side and Cross-Side Influences in the Multinational Diffusion of Two-Sided Digital PlatformsFRIDAY 7 MARCH 2025 3:30 pm TO 5 pmLOCATION COB 230  OR Zoom Link: 89175646098DescriptionTwo-sided digital platforms have proliferated across geographically distinct locations. However, the impact of how diffusion force saffect each side of these…