Marketing Department News

The American Marketing Association (AMA) chapter at CSU Long Beach soared to success at the 2024 AMA International Collegiate Conference (ICC) in New Orleans from April 11-13. Accompanied by Professor Kierstin Stickney, a collection of 20 students spent three days attending speaker panels, professional development workshops, competitions, and networking activities. Our AMA Chapter won 2nd Place in the "ICC Design Lab Marketing Challenge" and ranked among the "Top 25 Chapters" out of…

The Marketing Department supported the campus-wide "Day at the Beach" event on Saturday, April 13, 2024, to welcome newly admitted students (Fall 2024 incoming class) and their families.  Ten marketing faculty members and more than 20 students and alumni volunteered at the open house at COB to provide a first look at programs, marketing curriculum, student organizations, academic resources, career paths, and more.  We were happy to host these participants for the CSULB Day at the…

Conflict Recovery in Socialist Utopia - A Critical Analysis of Vietnam’s Post-war Reconstruction Policies through a Visual Interpretation of 1976-1986 Propaganda PostersAuthor:  Hieu P. NguyenDOI Link to Article Publication:  Journal of Public Policy & MarketingDate: March 27, 2024The Vietnam War left a newly re-unified Vietnam with innumerable challenges…

Department of Marketing Research Seminar (Spring 2024) Department of Marketing Research Seminar (Spring 2024) Date: Friday, March 29, 2024 Time: 3:30 PM - 5 PM COB 214 / Zoom (ID: 818 630 9756) Light refreshments will be offered in COB 214 Aiden Lee: Engaging First Impressions: Predicting Viewer Engagement with Video Ads Through Visual and Audio Saliency Abstract: This study examines how visual and audio saliency impacts viewer engagement with digital ads, a vital concern for brand…