Online 330

Many strategies you may have used in the past to comprehend course material may not apply or may not be effective for this online course. The goal is for you to work through the course materials online on your own time and in a way that is most efficient given your learning style, abilities, and schedule.

While you have more flexibility than you do in a traditional course, you also have more responsibility for your own learning. You will need to:

• Read assigned course materials carefully and attend to the details.
• Plan (schedule) how to work through each learning module.
• Determine how to best use the various features of the Canvas course to help you learn. [Some learning vehicles are not required (e.g., online quizzes), but may be useful for your own learning.]
• Check Canvas Announcements and your CSULB email inbox frequently.
• Work effectively in a small team to complete the Learning Exercise (LE) assignments and Advertising Plan project. [Assignments are purposefully designed as team efforts. Individual assignments/projects are NOT accepted.]
• Teams must commit to at least 2 hours each week when they are available to meet and work on assignments. Video conference or in-person meetings are required. Teams will also meet with the Instructor via Zoom after LE assignments are reviewed.
• IMPORTANT: Any student that plans to travel or reside in an Internet-restricted country should NOT enroll in this course. Individual and team-based course assignments/assessments require unrestricted Internet access to complete the course successfully.

Final course grades are based on the following requirements:

1. Two exams (Midterm Exam & Final Exam) that cover about one-half of the course content (30%).
2. Five Learning Exercises (25%) dispersed throughout the term that require applying course concepts (e.g., conduct a competitive anal;ysis, develop advertising and communication objectives for the advertising plan campaign, develop a branding strategy, prepare a creative brief). These are completed in small project teams.
3. Advertising Plan (25%)
4. Four (4) Short Learning Module Quizzes (8%)
5. Ad Critic Journal (5%)
6. Syllabus & Canvas Quiz (Pass/Fail) (2%)
7. Canvas User Activity Reports (2%)
8. Team Meeting Attendance & Participation Quality & Meetings with Instructor (3%)

Review the detailed course description and list of course objectives (pdf). 

The following are required for this online course:

1. Reliable access to the Internet and a valid email account that is also registered with Canvas. University mandates that students use their name@student.csulb.edu email account for access to the course management platforms and MyCSULB.
2. Microsoft Office software - all assignments are submitted in MS Word format. MS PowerPoint and MS Excel are required for the Advertising Plan. 
3. Video conferencing capability (e.g., MS Teams, Zoom). If your team prefers face-to-face team meetings, please do so safely (follow social distancing guidelines).
4. Webcam is required for online exams and team video conferencing. Exams use the Respondus exam monitoring system and so, you must have your video and audio feeds enabled to take MKTG 330 exams. If you do not want to be recorded, you should enroll in the on-campus section of this course (section 1). Exams must be taken via a computer: iPads and similar devices are NOT allowed.
5. Textbook: Scheinbaum, Angeline Close , Thomas O'Guinn, and Richard J. Semenik  (2022/23), 9th edition, Advertising and Integrated Brand Promotion, Cengage Learning.  
   1. Students must purchase a new textbook to access (optional) publisher supplemental resources (e.g., case studies, quizzes, etc.) that are part of the MindTap platform. [NOTE: Cengage supplemental materials (MindTap) are not required].
   2. The low cost option is to buy the eBook from Cengage without MindTap access. Then, purchase a student subscription to AdAge.com.
      1. NOTE: Exams are "open note/open textbook"), but all such materials must be in print format. The Respondus Monitor interface is required and it prevents access to digital materials and other Internet sites during an exam.
6. A student subscription to the Advertising Age digital edition is required. This subscription must be purchased directly from AdAge.com. Advertising Age can be accessed via the CSULB Library's website (free), but locating articles is less user friendly.

The Midterm Exam is tentatively scheduled for Thursday, October 24, 2024 and the Final Exam is scheduled for Thursday, December 12, 2024 (online access 12PM-8PM). If these dates do not work with your schedule, please do not enroll in this course section. There are no alternative dates for exams.

Both exams use the Respondus exam monitoring system that is part of the Canvas interface.  Students must have their webcam's video and audio capabilities enabled while the exam is in progress. For more information, check out the Respondus Student Guide (PDF).

If you are willing to make the necessary commitment to the course (as described above), enroll via the online system. Note that:

• This course is restricted to Marketing majors and minors in good academic standing.
• Open University (OU) students are not eligible in the fall and spring semesters.
• Students that meet qualifications can enroll. However, to remain in the course, students must also agree in writing to the course as described above. Once the Canvas course site is activated (August), you will download, sign, and submit the consent form. 
• Once the course fills, students will be forced onto a wait list. The course limit is set and will not be increased
• Note: Late adds (after the first week of classes) are typically not approved.
• Contact Dr. Pamela Miles Homer if you have additional questions not addressed above.