Long Beach Small Business Monitor 2021

The purpose of the Long Beach Small Business Monitor is to provide the greater Long Beach region and community with an understanding of the expectations and desires of small business owners. Surveys are sponsored by the College of Business and the Economic Development Commission (EDC) at the City of Long Beach. The Long Beach Small Business Monitor has been surveying local small businesses since 2012. Reports are produced periodically throughout the year and can be accessed at the COB LBSBM website.

Results are based on surveys of 300 small business people randomly selected from all Long Beach small businesses of 50 employees or less. Results are based on a probability sampling of 300 small businesses in Long Beach, CA (2-50 employees). Under the direction of Dr. Flexo, Marketing Systems Group (www.m-s-g.com) generated a random sample from their frame of all small businesses with addresses in Long Beach. The sample was sent to Opinion Access Corporation a professional data collection facility (www.opinionaccess.com). Each record was called by a professionally trained interviewer at OAC. A final sample of 300 interviews with small businesses was collected using this industry-standard procedure. These results have a statistical margin of error of +/-5.5%.