Marketing Department News
Recent Articles and Events from the Marketing Department
Department of Marketing Research Seminar (Spring 2024)
Department of Marketing Research Seminar (Spring 2024)
Date: Friday, March 1, 2024
Time: 3:30 PM - 5 PM
COB 214 / Zoom (ID: 818 630 9756)
Light refreshments will be offered in COB 214
Lay Beliefs About AI Assessment of Interpersonal Skills in Personnel Selection
Dr. Young Eun Huh
We examine consumers' lay beliefs about AI selection tools and their consequences. While a field study demonstrates that AI outperforms humans in predicting interpersonal…
Long Beach Small Business Expectations for Rest of 2023
The trend of small business nationally remains cautious. Small business optimism is inching higher but remains far below levels measured prior to 2019 and the years of Covid-19 lockdowns,
Department of Marketing COB DAY 2023
Students learned about the Department of Marketing @ College of Business at COB Day 2023
The American Marketing Association of CSULB
The American Marketing Association of CSULB is a student-led organization focused on connecting students and alumni with opportunities in the marketing world.The California State University, Long Beach Chapter is one of 323 active collegiate chapters of AMA across the United States and internationally, including Canada, Mexico, and Puerto Rico. Nationally ranked in the top 25 chapters, Long Beach AMA continues to work hard for its members.Part of their mission is to provide professional and…
