TALK TO AMBER ABOUT GROWTH

Published March 11, 2022
By Claudia B. Yefremian

Case Study on Business Growth Published Harvard Business Review (HBR)

  • Harvard Business Review (HBR)
  • Volume: 20
  • Thursday, December 31, 2020 
  • Author List:  Claudia B. Yefremian,  Josue U. Arvayza,  Nina F. O’Brien 
  • Read Case Study : Talk to Amber about Growth

Amber Wright was an African American blogger, entrepreneur, and founder of Talk to Amber, a communications consulting, training, and coaching enterprise focused on inspiring people to communicate with confidence and clarity. The idea for Talk to Amber emerged in 2012 when Wright identified a need for communication coaching within the blogger community. Although her fellow bloggers were outstanding communicators in writing, they needed help organizing and presenting their thoughts to live audiences. Wright started working with bloggers and other writers to refine these skills. It was spring of 2019 and Wright reflected as she looked towards her second year as a full-time entrepreneur. Wright's first full year taught her that she had to be more specific in setting goals and priorities.

Amber Wright was an African American blogger, entrepreneur, and founder of Talk to Amber, a communications consulting, training, and coaching enterprise focused on inspiring people to communicate with confidence and clarity. The idea for Talk to Amber emerged in 2012 when Wright identified a need for communication coaching within the blogger community. Although her fellow bloggers were outstanding communicators in writing, they needed help organizing and presenting their thoughts to live audiences. Wright started working with bloggers and other writers to refine these skills. It was spring of 2019 and Wright reflected as she looked towards her second year as a full-time entrepreneur. Wright's first full year taught her that she had to be more specific in setting goals and priorities.

Wright also needed to understand what she was trying to achieve with Talk to Amber, what the business was truly about, and how Talk to Amber added value.

If Talk to Amber were to succeed, she had to pivot now from the survival mode of "starting up" to making intentional decisions about Talk to Amber's long term value proposition.