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Public Opinion, Polls & Surveys
 
 

Journalism Research


Articles
Learn about databases/indexes to find articles on the computer and in the library!

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Research Tips
Get ideas for starting your research, picking a topic or finding specific types of information

Internet Resources
Find a collection of web sites to help you find jobs and other relevant info for journalism students!

Public Relations Page
This page will help you get started on Public Relations Research

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Public Opinion, Polls and Surveys
These are just a few sources for finding this type of information. 
 
Lexis Nexis Academic (CSU Authentication Required)
You can find polls and surveys conducted by a number of polling services by going to this database and clicking on the option for "Reference" then click on "Polls and Surveys". 
 
Gallup Poll
Available in Print: HN 90 P8G3
Available via the Internet: Academic Universe (CSULB only)
The Gallup poll is an great source for finding American attitudes nationwide.  Some topics include: opinions on assisted suicide, smoking, views on Kenneth Starr, Presidential Elections, homosexuality and more.  It covers 1939-the current date. Most current volumes are available in Reference.
 
Program on International Policy Attitudes (PIPA)
This page provides detailed reports (many free of charge) regarding attitudes towards various international policies.  Some topics covered include: Americans on Iraq Reconstruction, General Support for Military Action, biotechnology and terrorism.
 
American Attitudes
Available in print: REF HN90.P8 M58 1996
This title provides American views on Political parties, organic food, immigration, women's roles, life satisfaction and more.  I like this title because it provides attitudes for a wide variety of topics.
 
Dow Jones News Retrieval (CSULB Authentication Required)
This database allows you to search for articles by selecting the "Publications Library".  Add in terms that would indicate surveys or public opinion e.g. survey- opinions- attitudes- percentage, etc.  Be creative and use synonyms and plurals or the actual name of a survey if you know it!
 
Newspapers: Proquest (CSULB Authentication Required)
This database allows you to search for articles that specifically provide statistics.  From the main screen click on the "Guided" Search tab.  From the next screen you will be able to select "Article Type"- select the "statistics" option.  You will then find articles that give you statistics about your topic if any exist.
 

Searching the Internet for special reports can be good too.  Make sure you know the name of the sponsoring organization (you can find this from a newspaper article or if it is mentioned with a specific graph used in a book.)  Make sure to use a good search engine like google.com and always go to the ADVANCED search option so you can limit to either .org or .gov sites.

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Last updated March 16 2004

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This page created by
Tiffini Travis
Psychology & Communications Studies

Librarian
University Library
California State University, Long Beach