Java-like is fine as long as you know Java, or C++ to begin with, but not so great if you were just getting the hang of HyperTalk before Apple pulled the plug.
Licensing scheme limits activation on a maximum of two computers.
Designed for the Web, but it can be difficult for designers to use properly.
Avoid allowing all components to load on the first frame.
Stay away from GIF and JPG to keep file sizes down.
Sometimes HTML and Javascript is a more straight-forward solution.