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College of Business Administration Information

College of Business Administration

CSULB CBA Building with snow-covered mountains in the distance

MKTG Graduate Courses

Courses (MKTG)

500. Marketing Concepts (3)

Prerequisite: MBA standing required. Overview of the decision process in marketing.
Overview of decision process in marketing. Consideration of functional areas and interaction with total operations of the firm. Application of information technology to development of marketing strategy and planning.
Letter grade only (A-F).

610. Seminar in Services Marketing (3)

Prerequisite: MKTG 500.
Problems and strategies for service businesses. Problems including inability to inventory, difficulty in synchronizing demand and supply, and difficulty in controlling quality. Cases and exercises in banking, health care, retailing, financial planning, consulting, professional services, and communication.
Letter grade only (A-F).

661. Seminar in Marketing Policies (3)

Prerequisite: MKTG 500.
Solving practical, profit-oriented problems in marketing. Sophisticated case analysis and discussion. Application of marketing principles and technologies, including information systems, databases, behavioral theories, and management techniques.
Letter grade only (A-F).

663. Seminar in Advertising Policies (3)

Prerequisite: MKTG 500.
Discussion and analysis of advertising situations, objective setting, creative strategies, media strategies and models, and evaluation. Applications of mass communication theories and marketing databases.
Letter grade only (A-F).

665. Seminar in Marketing Research (3)

Prerequisites: MKTG 500 and IS 601.
The role of research in the solution of marketing problems. Research methods in collecting, analyzing, and interpreting information for business use. Survey and experimental approaches included. Case studies and/or class projects required.
Letter grade only (A-F).

666. Seminar in International Marketing (3)

Prerequisite: MKTG 500.
Analysis of problems and opportunities in international marketing operations. Consideration of entry strategies, competitive strategies, domestication, and nationalization problems. Use of marketing information systems to evaluate opportunities and threats in foreign markets.
Letter grade only (A-F).

668. Seminar in Consumer Behavior (3)

Prerequisite: MKTG 500.
Topics in the behavioral sciences as they apply to marketing. Application of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of marketing strategy.
Letter grade only (A-F).

669. Seminar In Strategic Planning (3)

Prerequisite: MKTG 661.
The role and use of marketing research and information systems as the basis for development and implementation of marketing strategy. Case studies and/or class projects required.
Letter grade only (A-F).

695. Selected Topics (3)

Prerequisites: MBA standing, consent of instructor.
Topics to be announced in the Schedule of Classes.
May be repeated to a maximum of 6 units with different topics. Letter grade only (A-F).

697. Directed Studies (1-3)

Prerequisites: MBA standing, consent of instructor and Department Chair.
Individual study under the direction of the faculty.
Letter grade only (A-F).