The Duncan Anderson Design Lecture Series Presents

Designers In Their Own Words

Through the years, the Duncan Anderson Design Lecture Series has invited top professionals to share their knowledge and experience with design students at CSULB. This coming year marks the expansion of that series to a bi-monthly event. Thanks to Cecelia Anderson-Malcolm and the Duncan Anderson Endowment, CSULB now has an ongoing design lecture series to rival those at private design schools. The CSULB Industrial Design Program is working closely with IDSA-LA, and its student chapters, to schedule an exciting line-up of speakers. Please let your chapter officers know of professionals you want to meet and hear at future events.

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Thursday, January 30th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


AWOL Company
Notes From the Trenches

Andy Logan (B.S. in Industrial Design, CSULB class of ’98) has been working in the California design consulting world for the last 16 years. Since graduating, he has been a key part of such noted firms as Designworks/BMW and frog design. In 2010, he founded his own agency, AWOL Company. Over the course of this time, Andy has had a chance to collaborate on award-winning programs with such brands as HP, Samsung, Vizio, Proctor & Gamble, Microsoft, Nike, Boeing, John Deere, and many others. Using his own projects as examples, Andy will share compelling case studies, his unique perspective on design, and what it takes to go from student to industry veteran.

In addition, Andy will give a deep dive into the world of trend tracking. Using his unique online trend database, find out how the state of the global aesthetic landscape affects the design process, what trends are in decline, and new emerging trends that will inspire the design process.

You can learn more about Andy and AWOL Company at , or visit the trend site at

SPRING  2014


Thursday, February 6th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Cultivating the Mind

Design is cultural. Culture varies from one region to another and so influences design. Having worked in multiple countries and significantly different cultural centers around the world, Wolfgang Joensson would like to share his experiences with you, comparing and contrasting these different cultures and how they inspire and impact (present tense?) his work.

Designers need to know a lot in width, and therefore are always challenged to know a lot in depth also. What may sound like a severe constraint also points to a life rich in sources, influences, experiences, and information. Refusing to know is never a solution. To cultivate the mind is all about channelling the influx of knowledge and keeping a keen eye on the horizon, looking for events, objects, currents and other things to come, to stay afloat as much as to enjoy the voyage.

Born in South Africa and raised in Hamburg, Germany, Joensson studied design there and in Stuttgart. He lived several months in London, on a bicycle saddle in Italy, in California, Switzerland, South Korea, and for the past twelve years in Paris, France.

He started his own design studio in 1990. Today VIEWSDESIGN consists of two offices, one in Paris and one in Basel, Switzerland, where he works with his partner Lutz Gebhardt and the team on product, brand and interface design.

He has designed a wide range of products from blood gas analyzers to rubber ducks and chocolate and, literally, dozens of coffee machines.

With more than fifteen years in design education, he has an in-depth and wide ranging view of different approaches to design and design education. His was a professor for product design at Art Center Switzerland and directeur de diplôme at Strate in Paris, one of the best French design schools.

His conviction is that design has to be functional and attractive, expressive and integrating itself in the human environment on aesthetic, economic and ecological levels.

Thursday, February 13th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Design is Dialogue

Cultural anthropologist turned designer, Philip Otto explores the intersection between architecture, design, art, and culture. In his career he has maintained dialog between these interconnected worlds.

After completing his training at Stanford University, Philip brought his view of culturally based design into his approach to everything from brand strategy to architectural design. Philip works across a variety of media to create environments that are both practical and poetic.

This lecture will be a discussion about Design and Architecture as tools for the creation of authentic experience. Beneath it all – the search for meaning...

Thursday, February 20th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Atoms to Bits: The Disintegration of Everyday Things

Over the past decade there has been a seismic shift in the way we experience physical space.

Our smartphones, tablets and notebook computers are no longer tools that we carry – they are prosthetic devices, extensions of our bodies through which our experiences are mediated. The digital worlds they provide access to are gradually becoming the spaces where we spend the majority of our time. Physical objects are being replaced daily with software applications. Architectural spaces are being overrun with video screens. The result is the evolution of a vast BioElectric Network which is rapidly replacing the world of matter as our primary environmental condition.

Resolving the tension between our respective places in both the physical and digital worlds is perhaps the largest cultural challenge we have ever faced. The technologies that form our new environment are advancing more rapidly than we can consciously assimilate. As a result, longstanding cultural values and social norms are being disrupted at speeds that would make even the Italian Futurists call for restraint as they tremble with both fear and delight.

In this presentation creative technologist Steve Boyer will discuss some of the design challenges presented by this evolution offers some solutions to the new problems of bifurcated space and disintegrated social interaction. He will also present some of his own recent work created in response to these challenges including Colorfields, a piece for thousands of coordinated smartphones that was performed on the beach in Santa Monica as part of last summer’s Glow exhibition.

Steve Boyer is an artist, designer, inventor and educator with over 25 years of experience developing technology and producing content for a wide variety of media including video games, electronic toys and architectural installations. Steve has been on the faculty at some of the finest art and design schools in the US including The School of the Art Institute of Chicago, University of California – San Diego and Otis College of Art and Design and worked for some of the largest digital media companies in the world (Viacom, Vivendi Games) as a designer, producer and researcher. He earned a BA in Music from Northwestern University and a MArch from the Southern California Institute of Architecture (SCI-Arc).

Thursday, February 27th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Creative Growth and Innovation

Design is not done in a vacuum anymore. The access we have to information heavily influences how and what we design. How do we embrace and manage that creative growth? How do we nurture designers and the inspirations around them?

Doreen Lorenzo will discuss her journey through the design world and why the new model that Quirky has inspired is producing some of the most interesting products out there today.

Doreen Lorenzo is the President of Quirky, which makes invention accessible. There she manages the product development process, community, sales and operations. Prior to Quirky, she was the President of frog, where she drove company strategy and oversaw worldwide operations. During her 16 years with frog, Doreen was instrumental in re-structuring the company, taking it from a traditional design boutique to becoming one of the world’s foremost global innovation firms, securing broad-based arrangements with an array of Fortune 500 clients.

Doreen has been featured in the New York Times, Fortune, and Forbes to name a few. She is a member of the World Economic Forum Global Agenda Council on Emerging Multinationals and advises several innovative start-ups.

Thursday, March 6th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Graphic Design + Architecture:
A 20th Century History

The built environment that we experience in our everyday lives continually relies upon graphic design to communicate information and identity, shape our overall perception and memory of place, and ultimately enliven, enrich, and humanize our lives.

Join award-winning, multidisciplinary designer Richard Poulin as he examines the relationship between graphic design and architecture, investigating how typography, image, and symbol have coexisted with and enhanced the built environment throughout the 20th century. In addition to looking at this diverse history, he will share examples of his own work and how it has been informed and inspired by this influential history.

As Co-founder, Design Director, and Principal of Poulin + Morris Inc., he has directed visual communications programs for clients including Brooklyn Botanic Garden, Brooklyn Museum, Carnegie Hall, William J. Clinton Presidential Foundation, Columbia University, Embarcadero Center, Hines, Lycée Français de New York, Mandarin Oriental Hotel Group, MGM Mirage, Morgan Stanley, National Museum of the American Indian, National Portrait Gallery, Natural History Museum of Utah, S. I. Newhouse School of Public Communications, New York Hall of Science, The New York Public Library, Novo Nordisk, NPR, Renaissance Hotels and Resorts, The Norman Rockwell Museum at Stockbridge, Smithsonian Institution, Syracuse University College of Law, Vassar College, W Hotels and Resorts, and Yale University.

His work has been published in periodicals and books worldwide, is in the permanent collection of the Library of Congress, and has received awards from American Association of Museums; American Institute of Architects (AIA); The American Institute of Graphic Arts (AIGA); Applied Arts; Art Directors Clubs of New York, Los Angeles, and San Francisco; Communication Arts; Creative Quarterly; Graphis; ID; Print; Society for Environmental Graphic Design (SEGD); Society of Publication Designers; and Type Directors Club.

Thursday, March 20th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Ingomar & Ingomar Consulting
Designers’ Risk Attitude and Performance

Søren Peterson PhD. will share how designers’ risk perception, preferences and decision-making influence concept design performance. From in-depth interviews with experts in academia and industry, we now know that design novices, experts and design managers all behave differently when faced with time and budget constraints. While conducting empirical studies in Copenhagen, Seoul and Hong Kong, we mapped out how designers conduct market research and technology search while negotiating their associated risks. Having established a behavioral baseline we then experimented with gamification and found that when design teams bet on their own and the competing teams performance, team confidence can be established and the performance outcome predicted.

Søren Petersen founded ingomar&ingomar – consulting in 1993 and has since worked with international organizations in Denmark, Michigan and California, including Rambøll Group, Steelcase, BMW Group DesignworksUSA and Copenhagen Business School.

Prior to establishing ingomar&ingomar – consulting, Soren worked as an engineer and designer at CERN, Steelcase, EDGE Design, RKS Design and Hauser Design.

Having received his MS. Mechanical Engineering degree from the Danish Technical University in 1990 and a BS in Transportation Design from Art Center College of Design in 1993. Soren graduated from Stanford University, Center for Design Research, in 2009, with a PhD. in developing metrics and decision methods for design concept selection in the conceptual phase.

Thursday, March 27th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Yeh IDeology (via Skype)

Angela is president & founder of Yeh IDeology LLC, the leading Design & Strategy recruitment firm in the United States. YehID has collaborated with major corporations and top design consultancies across the US and internationally to build creative teams.

Angela has specialized in recruiting for creative talent for over 15 years. She’s been an active IDSA member and sat on the IDSA Board of Directors.

Angela taught career strategies at Parsons The New School for Design and has lectured at numerous engagements, including: IDSA National and District Conferences, Design Management Institute Annual Conferences, Lextant Design Forty Webinars, and numerous universities.

Angela holds a BA in psychology from the University of Bridgeport, and honed her keen eye for design at Pratt Institute’s Masters program in Industrial Design.

Thursday, April 17th, 7:00 – 9:30 pm

In the University Theatre at California State University, Long Beach


From Nothing, Something:
A Documentary on the Creative Process

Everyone has ideas. But what where do they come from? And what ensures they keep coming? How do you sort the genius ideas from the useless ones? Why invest all this hope and energy into making things in the first place?

From Nothing, Something profiles creative thinkers across a variety of disciplines and finds common methods, habits, mindsets and neuroses that help bring breakthrough ideas into being. This is a thoughtful, intimate, often funny look at the creative process – straight from the brains of some of our culture’s most accomplished and inspiring talents.

Tim Cawley is a filmmaker from Boston whose work has appeared at such festivals as Locarno, Vancouver, Montreal World, IFFBoston, Cleveland, Raindance, Newport Beach and many others. As a filmmaker, card-carrying member of the ASCAP songwriter’s union, and veteran of the ad industry, Tim finds the creative process an endlessly fascinating and deeply personal subject.

From Nothing, Something - a project independently produced over the last three years – marks his feature film directorial debut.

Documentary. 79 minutes

Thursday, April 24th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Seeing the Unseen: NASA’s Jet Propulsion Laboratory

Daniel Goods is passionate about experiences in people’s lives where they have
a moment of awe about the universe we live in.

During the day he is the “Visual Strategist” for NASA’s Jet Propulsion Laboratory. There he develops creative ways of communicating, and works to transform complex concepts into meaningful stories that can be universally understood.
His work is seen in public spaces, art museums, and is in outer space.

After doing the dishes, reading bedtime stories to his kids, and spending time with his wife, he works on other creative problem-solving projects around the world.
He is currently working on various installations for SIAS University in China.

In 2002 Dan graduated valedictorian from the graphic design program at
Art Center College of Design. In 2012 he was selected as “One of the most interesting people in Los Angeles” by the LA Weekly. He currently lives in
South Pasadena with his wife and three kids.

Thursday, May 8th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Two Bit Circus: Lasers, fire, and robots!
Igniting interest in STEAM

Brent Bushnell is the CEO of Two Bit Circus, a Los Angeles-based entertainment engineering company focused on social amusement. Most recently the team launched STEAM Carnival, a modern re-imagining of the midway to inspire kids about science, technology, engineering, art, and math.

Brent was the on-camera inventor for the ABC TV show Extreme Makeover: Home Edition. He was a founder of Syyn Labs, a creative collective combining art and engineering to create high engagement for large brands and bands including Google, Disney, and responsible for the viral hit Rube Goldberg
music video for OK Go that garnered 40 million views on YouTube.

In his spare time, Brent mentors teens in game development and entrepreneurship via programs such as Spark and NFTE.
He publishes at and @brentbushnell.

Thursday, March 13th, 7:00 – 9:30 pm

At the Horn Center at California State University, Long Beach

UAM Artist Panel Discussion

Moderator: Kristina Newhouse, curator at UAM

Panel Members

Gail Peter Borden is Associate Professor and Discipline Head of Architecture at USC School of Architecture, where he is Director of Graduate Architecture. Borden received his Master in Architecture II degree from Harvard Graduate School of Design. As an artist, theoretician and practitioner, Borden’s focus is the role of materiality and architecture in contemporary culture. Prior to arriving at USC, Borden worked at firms including Gensler and Associates, Frank Harmon Architect, and The Renzo Piano Building Workshop in Paris, where he was a designer on the Potzdamerplatz Project and the renovation of the Centre Georges Pompidou. He became principal of Borden Partnership in 2002 and in 2004 was awarded the Architecture League of New York’s Young Architect’s prize.

Eddy Sykes leads ChersonProm, a LA-based art, architecture, and design firm with a concentration on bespoke and process-based endeavors. Sykes studied architecture at Lawrence Technological University in Michigan. With over 20 years of experience and training within the disciplines of architecture, engineering design, and production, Sykes has developed design strategies that meet not only standard engineering protocols but propose nonlinear and radical solutions to some of the most “buttoned down” organizations in the world. Sykes’s design projects range from security blast doors and silicone seal systems for the nuclear industry to one-of-a-kind kinetic tessellated chandeliers.

Rob Ley currently teaches graduate and undergraduate design studios and seminars at the USC and at the SCI-Arc. Ley received a Master of Architecture degree from UCLA and a BS in Architecture from the University of Illinois. Ley founded the LA-based design firm, Urbana in 2002. Through Urbana, Ley engages in explorations of innovative materials and formal approaches to develop environments that respond to human experience. The studio’s history of experimental work includes installations at the Storefront for Art and Architecture in New York, the Taubman Museum of Art, Materials & Applications, Florida State University, and metropolitan arts commissions including the Cities of Los Angeles, San Francisco, Seattle and Kansas City.