The Duncan Anderson Design Lecture Series Presents

Designers In Their Own Words

Through the years, the Duncan Anderson Design Lecture Series has invited top professionals to share their knowledge and experience with design students at CSULB. This coming year marks the expansion of that series to a bi-monthly event. Thanks to Cecelia Anderson-Malcolm and the Duncan Anderson Endowment, CSULB now has an ongoing design lecture series to rival those at private design schools. The CSULB Industrial Design Program is working closely with IDSA-LA, and its student chapters, to schedule an exciting line-up of speakers. Please let your chapter officers know of professionals you want to meet and hear at future events.

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Thursday, August 28th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Concept Zombie

What is Creativity? Is creativity a form of energy?
What is it like being a creative problem solver?

"Creativity is intelligence having fun.” –Albert Einstein

"Creativity is a natural extension of our enthusiasm.” –E. Nightingale

“Creativity is allowing yourself to make mistakes. Art is knowing which
ones to keep.” –Scott Adams

Fernando Del Rosario is a creative director within the advertising, marketing, graphic design industry. His background consist of working with Y&R advertising, BBDO, Wunderman, Cambell-Ewald, David & Goliath and Innocean World Wide. Fernando has had the wonderful opportunity to work on incredible brands like: Hyundai, Kia, Lincoln, Mercury, Chevrolet, Jeep, Chrysler, Dodge, Jaguar, Toyota, Hot Wheels, Mattel, Spinmasters, Bandai, Playmates Toys, Taco Bell, Arby’s, Carl’s Jr., CA Lottery, Dryer’s Ice Cream, Motorola, Yokohama Tires, Southern California Edison and Sony, Warner Bros.

In the midst of a prospering creative career, Fernando has carved out a time to teach and mentor students at the Art Institute of California for the last 12 years. And have attained his Masters Degree in Educational Leadership.

And still through out his years of creative and professional experience,
Fernando still asks and explore the question…”What is Creativity?”

FALL  2014


Thursday, September 4th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Founder, The New Agency

Erick Brownstein, advocate for class clowns, will be showing some YouTube videos, telling some stories and sharing some insight about what helps us communicate more effectively.

Thursday, September 18th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Senior Designer, WET Design

Get Wet — Immersing Oneself
(Literally) in Design

How does one go about designing with a medium you can barely hold (water) or shouldn’t hold at all (fire) for a client that doesn't speak your language in a country you can barely find on a map?

Tim Hunter has been designing with these elements for these people ever since joining WET after graduating from Rhode Island School of Design with a BFA in industrial design. During that time he has worked for clients ranging from developers, retail operators, resort owners, casino moguls, government agencies, presidential candidates, royal families, dictators, and opposition movements. His water and fire features have spanned the world from popular tourist destinations to remote Asian jungles; from sweaty-hot deserts to bitterly-cold subarctics. They have been viewed by three billion people on live TV and bombed by terrorists (once). People get engaged next to them, married in them, and regardless where his features are, people are universally delighted by the sight of water.

We as designers all face the challenge of creating something from nothing. By jumping o the deep end and whole-heartedly immersing ourselves into each new project, some delightfully wonderful results can (and will) occur. With a heavy dose of jet lag and a stomach full of strange food, Tim continues to throw himself into surprisingly unusual, yet inspirational, experiences.

Thursday, October 2nd, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Director, Continuum LA

Designing Services

Service experiences shape our day-to-day lives. We have them when we step into a retail environment, waste precious time on a customer service line, or Uber our way home from a night out. Sometimes they delight us, often they disappoint.

Successful service experiences are designed with customers at the center, and rely on holistically orchestrating human behavior, infrastructures, technologies, and operational models to craft brand encounters that matter.

As designers, we are in the business of understanding people to create meaningful experiences that improve their lives, while growing business. In an experience economy, designers are increasingly challenged to apply those skills to create complex service interactions between companies and the people they serve.

Alex has been with Continuum for twelve years and has been leading Continuum's Los Angeles studio since 2009. Over the years, Alex has worked for clients across a variety of industries, including American Express, BlueCross BlueShield, Samsung, and Target. Prior to joining Continuum, Alex worked at Attivo Creative Resource in Milan and Design-Net AG in Frankfurt. He graduated magna cum laude from E.N.S.A.V in Brussels with a Bachelor's degree in Industrial Design.

Thursday, October 16th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Founder, Two Bit Circus

In this talk, Brent Bushnell will explore the excitement and challenges of being an entrepreneur and engineer focused on large-scale entertainment.

Thursday, November 6th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Director, THINK Interactive

Exploring the Cadence
of Great Experiences

Michelle is the Director of Experience Design Services at THINK Interactive in Atlanta, Georgia. Michelle's practice centers on user experience design for consumer, medical and industrial products, as well as software, websites and rich Internet applications. Throughout her award winning design career, she has worked with clients like Coca-Cola, Electrolux, Nike, Siemens, Philips, and Hewlett-Packard, to build meaningful customer experiences.

When it comes to great user experiences, Michelle believes in the power and elegance of simplicity. She believes that joy is not accidental and that interactions should be authentic, meaningful and pleasurable. Michelle strives to make an emotional connection with users by eliciting desire and delight with the interfaces she designs.

Michelle is a Fellow in the Industrial Designers Society of America (IDSA) and has served as IDSA President. She is a regional advisor for the International Council of Societies of Industrial Design (Icsid) and serves on the board for Good Design Australia.

She is a graduate of the Georgia Institute of Technology holding a Bachelor’s degree in industrial design and a Master‘s degree focused on interaction design. Michelle can often be found traveling the world, camera in hand, looking for beauty, inspiration and fresh perspectives on the world around her.

Thursday, November 13th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Film Screening

Directed by Faythe Levine and Sam Macon We see them almost every day without a second thought. Weathered by time, distinct characteristics shining through, hand-painted signs are a product of a fascinating 150 year-old history.

Friday, November 21st, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


President/CEO Motorsports, Chrysler

Ralph V. Gilles was appointed President and Chief Executive Ocer (CEO) — Motorsports, Chrysler Group LLC in June 2011. He continues to lead the Company's Product Design Oce as Senior Vice President, a position he was named to in June 2009.

Thursday, December 4th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


President/Founder, Kram Co.

Mark Tregeser will be discussing inventing, consulting design, 3D printing, emerging tech + toys.