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California State University, Long Beach
Graduate Program in Sports Management
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- M.A. Sport Management


- Long Beach, CA


- 18 months/36 credits


- $18,900

Required GPA

- minimum 2.75

Admission Requirements

- Statement of Purpose
- Three reference forms
- Resume
- Proof of GRE scores: minimum 145 quantitative, 145 verbal, 3.5 analytical


- 9 credits
- Minimum 500 contact hours

- Over 400 affiliations



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Department of Kinesiology

University College & Extension Services

Long Beach Area & Convention Center


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Dcember 2013 newsletter

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The Graduate Program in Sport Management is accepting application materials for Fall 2014!

Fall Application Deadline Date: June 1, 2014

Course Descriptions

Each class is 3 units, and there are 36 units total in the program.

Cost per unit - $525

Total cost ($525 x 36) = $18,900

KIN 591. Field Studies in Sport Event Management (3)
This course will primarily focus on the student’s professional development through a practical experience (120 hours) in the event management industry and event management seminars (15 hours). It will be directed and evaluated by a faculty member with the supervision of an on-site professional. The students will be assigned in a professional event fieldwork setting that enables students to experience the basic event management concepts and principles of their career specialization. The Event Fieldwork experience often provides a critical event in clarifying the student's professional goals.

KIN 521. Foundations in Sport Management (3)
A course in the management and supervisory philosophies; principles and practices of administering and supervising sport entities, including scheduling, budgeting, public relations, facility planning, liability, supervision of personnel, curriculum and evaluation; techniques of management and supervision as they apply to athletics and physical education at all levels.

KIN 577. Sport in U.S. Culture (3)
An analysis of physical & sport activities in the U.S. culture. Consideration of the relationships between sport and games and the factors of status, values, environment and cultural change.

KIN 513. Facility Planning and Personnel Management (3)
Course is designed to facilitate the development of leaders in the arenas of communication, motivation, educating and evaluating people. Major facilities and organizations are examined.

KIN 592 & KIN 592A. Sport Management Internship (3 each)
The internship is designed to provide a variety of opportunities for students to participate in sports management activities and programs in a variety of practice settings. The purpose of the internship is to prepare students for careers in the sports industry through practical application of knowledge and skills acquired in classes and elsewhere. The internship is designed to refine and extend courses and experiences in the MA degree program as well as prior education and experience. The students will participate in a sport management setting, for a minimum of 200 hours over six months for three academic units within each of the final two semesters in the program. The internship will be comprised of active preparation, management, & development of a sport related event to experience the basic sport management concepts and principles. In the final week of the session the students are required to submit an internship journal, final report and an oral summary presentation.

KIN 511. Sport Marketing, Fundraising & Development (3)
An overview of sport marketing and basic market terminology, as well as concepts of sport marketing and the application of these concepts. Topics for discussion include sport sponsorship, sort licensing, employee relations, community relations, media relations, customer relations, image enhancement, and the use of the Internet in sport marketing.

KIN 512. Legal and Ethical Issues in Sport (3)
During this course, students will learn basic elements of law applicable to the sports industry.  Students will learn information to assist them in (a) understanding the federal and state legal systems, (b) establishing sound legal relationships, (c) avoiding costly litigation, and (d) understanding laws protecting the rights of individuals.  The course will develop the students’ ability to apply legal principles to sports management situations.

KIN 514. Sport Finance (3)
Course is designed to provide students with a comprehensive coverage of the traditional and more innovative revenue acquisition methods available to sport organizations. Topics for study include: media rights, tax support, municipal and corporate bonds, ticket sales, concessions, fundraising, ration analysis, cash flow managament, economic impact multipliers and break even analysis.

KIN 694. Capstone in Kinesiology (3)
The goal of this culminating class is examine current trends and issues in Sport Management by way of a research project. This class allows students to research, develop, and present a multi-disciplinary strategic plan relating to a property, cause or event in the sport business. The research project becomes a tangible asset that can be shown to prospective employers as a demonstration of the student's ability to use analytical skills, writing ability and creativity in the sport environment.

KIN 695. Seminar in Professional Literature (3)
Critical analysis and synthesis of professional literature in Sport Management.

KIN 696. Research Methods (3)
Methodological approaches to contemporary problems in physical education; research design and reporting; bibliography. Required of all master's degree candidates. To be completed within the first 12 units of 500-600 series courses.