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Major in Marketing (code MKTGBS01)

 

 

This option establishes that marketing is largely a social process, emphasing that enterprises meet the needs of individuals or segments of society. The function of marketing is to determine those needs, provide the most effective means of informing actual and potential customers of the availability of services and goods, and deliver such services and goods.

Requirements for Majors*:

 

    • MKTG 300:            Principles of Marketing [CBA core course]
    • MKTG 470:            Marketing Research (MKTG 300, IS 301, IS 310)
    • MKTG 490:            Consumer Behavior  (MKTG 300, IS 301)
    • MKTG 494:            Marketing Management  (MKTG 300, IS 301, Senior Standing)

Select 9 units (3 courses) from*:

 

    • MKTG 310:            Retail Concepts and Policies
    • MKTG 330:            Mass Marketing & Communications: Advertising
    • MKTG 410:            Services Marketing (MKTG 300, IS 301)
    • MKTG 420:            Sales Management (MKTG 300, IS 301)
    • MKTG 430:            Promotion Strategies (MKTG 300, IS 301)
    • MKTG 437:            Digital Marketing & Media (MKTG 300, IS 301)
    • MKTG 465:            Business to Business Marketing (MKTG 300, IS 301)
    • MKTG 480:            International Marketing (MKTG 300, IS 301)
    • MKTG 481:            Special Topics in International Marketing (MKTG 300, IS 301)
    • MKTG 492:            New Product, New Service (MKTG 300, IS 301)
    • MKTG 495:            Special Topics in Marketing (3.0 GPA in Marketing, IS 301)
    • CBA 493:               Business Internship (Instructor consent, IS 301)

*Prerequisites are in parentheses. Click here for Course Descriptions. CBA 493 will be an approved major course requirement effective Fall 2013. Students under earlier catalogs may not select CBA 493.